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Case Studies

Product journeys — problem to outcome.

What the business needed. How the project was shaped. What the launch actually delivered. Depth over breadth.

EnglishPR — Rebuilding a global PR distribution platform
MarTech · Public Relations
2024 · 14 weeks

EnglishPR

Rebuilding a global PR distribution platform

Rebuilt EnglishPR from an outdated CMS into an edge-first product with a clean editorial pipeline, verified publisher network, and measurable client outcomes.

Faster releases

12×

Ops hours saved

60%

Publisher network

820+

Uptime

99.98%

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MyArat — Launching MyArat — a modern financial companion
FinTech
2025 · 10 weeks

MyArat

Launching MyArat — a modern financial companion

Took MyArat from concept to shipped beta with 3,000+ waitlist signups in the first quarter.

Signups (Q1)

3.2k

Activation

42%

D30 retention

38%

App Store rating

4.8

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HydroJob — A specialised job network for water and hydro industries
Marketplace
2023 · 18 weeks

HydroJob

A specialised job network for water and hydro industries

Built HydroJob from zero into a two-sided marketplace serving employers and workers in an underserved industry.

Active roles

1.4k

Employers

180+

Time-to-hire

−35%

MRR growth (12m)

3.6×

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TrustyBill — A quiet design system for TrustyBill
SaaS · Finance
2025 · 6 weeks

TrustyBill

A quiet design system for TrustyBill

Built the design language and component library that turned TrustyBill from an idea into a shippable product.

Feature velocity

4×

Primitives shipped

42

Design review time

−70%

A11y coverage

AA

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CelebrityPerson — A structured encyclopedia for public figures
Media · Structured Data
2023 · 12 weeks

CelebrityPerson

A structured encyclopedia for public figures

Designed a content system and static publishing pipeline serving thousands of high-quality biographical entries.

Pages

12k+

LCP p75

1.1s

Monthly cost

<$40

Organic growth (12m)

9×

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PrimePressPro — Relaunching PrimePressPro as a boutique PR desk
PR · Media
2024 · 8 weeks

PrimePressPro

Relaunching PrimePressPro as a boutique PR desk

Repositioned PrimePressPro from a general PR agency into a boutique desk for technology brands.

Inbound quality

+2.3×

Sales cycle

−40%

Avg. deal size

+55%

NPS

72

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