MarTech · Public Relations · 2024
Rebuilding a global PR distribution platform
Rebuilt EnglishPR from an outdated CMS into an edge-first product with a clean editorial pipeline, verified publisher network, and measurable client outcomes.
- Client
- EnglishPR
- Role
- Founder & Lead Engineer
- Duration
- 14 weeks
- Year
- 2024
Faster releases
12×
Ops hours saved
60%
Publisher network
820+
Uptime
99.98%
01
The problem
The legacy platform was slow, hard to maintain, and gave clients no visibility into where their releases were being published. Editorial ops were manual, and publisher onboarding was a spreadsheet.
02
Approach
Started with a two-week discovery — interviewed editors, sales, and clients. Rebuilt on Next.js and Cloudflare, introduced a structured publisher graph, a real-time distribution pipeline, and a client dashboard that shows every placement.
03
Outcome
The new platform ships releases in minutes, gives clients a live view of every placement, and cut editorial hours per release by 60%.
Stack
Services applied
- Product Engineering
- Design Systems
- Platform & Infrastructure
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