FinTech · 2025
Launching MyArat — a modern financial companion
Took MyArat from concept to shipped beta with 3,000+ waitlist signups in the first quarter.
- Client
- MyArat
- Role
- Founder
- Duration
- 10 weeks
- Year
- 2025
Signups (Q1)
3.2k
Activation
42%
D30 retention
38%
App Store rating
4.8
01
The problem
Existing personal finance apps were either too spartan or overwhelming. Families needed a companion that explained their money, not just displayed it.
02
Approach
Positioned MyArat around a single opinionated experience: monthly rituals. Designed a token-first UI, built the app with React Native, and shipped a private beta with fifty households before public launch.
03
Outcome
Public beta launched on schedule with 3,200 signups, 42% activation, and a strong qualitative signal from families.
Stack
Services applied
- MVP Strategy & Launch
- Product Engineering
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