Insights

Notes on building products & teams.

Short essays, published when there's something worth saying. Discipline over marketing.

The Founder Mindset in Engineering

Why the best engineers I've worked with think like founders — and how to bring that mindset into every engagement.

Building in public is the most valuable marketing channel I have — but only because I use it as a discipline, not a stunt.

A pragmatic playbook for shipping design systems that measurably accelerate product teams — and how to avoid the ones that don't.

Practical patterns for integrating LLMs into real products without destroying quality, cost predictability, or user trust.

A case for calm, restrained interfaces in an industry that keeps confusing motion with meaning.

Notes from a decade of hiring — what to look for, what to ignore, and how to avoid the two most common mistakes.

Stay in touch

I take on a small number of engagements each quarter. If you're building something meaningful, I'd love to hear about it.