PR · Media · 2024
Relaunching PrimePressPro as a boutique PR desk
Repositioned PrimePressPro from a general PR agency into a boutique desk for technology brands.
- Client
- PrimePressPro
- Role
- Co-Founder
- Duration
- 8 weeks
- Year
- 2024
Inbound quality
+2.3×
Sales cycle
−40%
Avg. deal size
+55%
NPS
72
01
The problem
The brand looked like every other agency site. Prospects couldn't tell why PrimePressPro was different.
02
Approach
Built a positioning workshop with the founding team, distilled the offer into three deliverables, and shipped a website and sales pipeline that reflected the new brand.
03
Outcome
Higher-quality inbound leads, a shorter sales cycle, and a clearer team focus.
Stack
Services applied
- Digital Strategy
- Product Engineering
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