Media · Structured Data · 2023
A structured encyclopedia for public figures
Designed a content system and static publishing pipeline serving thousands of high-quality biographical entries.
- Client
- CelebrityPerson
- Role
- Founder
- Duration
- 12 weeks
- Year
- 2023
Pages
12k+
LCP p75
1.1s
Monthly cost
<$40
Organic growth (12m)
9×
01
The problem
Existing sources were riddled with contradictory data, poor structure, and outdated information.
02
Approach
Modelled the domain as structured data, generated static pages at build time, and layered editorial workflows on top of Git.
03
Outcome
CelebrityPerson ships pages in seconds, ranks strongly on long-tail queries, and stays inexpensive to operate.
Stack
Services applied
- Product Engineering
- Digital Strategy
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